We Handle The Systems. You Handle The Cases.
Every call answered. Every status update sent. Every record tracked. Built and managed for personal injury law firms: not another login for your staff to babysit.
This is what happens without a system running in the background. Every Practivo build exists to close one of these gaps.
Personal Injury Firms, Every Case Type.
If your firm handles intake, follow-up, referrals, or demand prep, this is built for you.
8 Systems. Every Firm Starts Somewhere. The Best Ones Upgrade.
Every system ships with a Base tier that runs your core operations, and a Premium tier you can grow into when you're ready for AI, integrations, or fully hands-off management. Built specifically for personal injury law firms.
- AI voice bot answers all inbound calls (English)
- Standard qualification: accident type, injury, contact info
- Caller check: at-fault, injury, within statute of limitations
- Consultation booking via calendar
- Lead record created in the pipeline automatically
See what Premium unlocks
- Full Spanish-language intake bot, same qualification flow, auto-routed
- Automatic language detection and routing
- Extended FAQ library: fees, process, case types, next steps
- Two pipeline triggers: Quick Intake vs. Full Intake
- Quarterly FAQ library review by your Account Manager
- Post-settlement review request sent automatically (SMS + email)
- Single-platform delivery: Google or Facebook
- Trigger on case status change in the pipeline
- Review link tracking built in
- Monthly review count visibility for the firm
See what Premium unlocks
- Birdeye or Podium connected to your automation platform, monitors all platforms at once
- Attorney-approved response template library
- Negative signal detection with immediate internal alert
- Monthly reputation health report delivered to the firm
- Referral source contact capture built in
- "Referred By" field mapping from every intake
- Referral source tagging and case count tracking
- New referral notification to attorney or Account Manager
See what Premium unlocks
- Birthday message automation, personalized by name
- Holiday outreach sequence, November–December
- Quarterly re-engagement for dormant sources (90+ days silent)
- Attorney-approved copy for every automated message
- Annual sequence review and copy refresh
- Landing page and funnel built for PI lead capture
- Ad account integration: Google or Meta
- Automated lead follow-up sequence built in
- Lead qualification and pipeline entry
- Monthly performance reporting
See what Premium unlocks
- Google Local Service Ads management: "Google Screened" badge
- Google Screened verification handled end to end
- Weekly bid management, budget pacing, response optimization
- Lead dispute process: invalid leads flagged for Google credit
- Call tracking across all active campaigns with full attribution
- Automated status SMS + email at each pipeline stage change
- Case milestone push notifications to client
- Pipeline integration, triggers off stage changes
- Firm-branded message templates throughout
- Inbound reply handling routed back into the system
See what Premium unlocks
- Branded client portal on the firm's own subdomain
- Password-protected login, no app download required
- Real-time milestone visibility, clients check themselves
- Approved case resources visible inside the portal
- Monthly portal health check and access management
- Medical records and bills intake tracking in Airtable
- Provider, record type, and date received logged per case
- Records linked to the case record
- Outstanding records follow-up reminder automation
See what Premium unlocks
- AI pipeline processes incoming PDF medical record packets
- Structured medical chronology generated automatically
- Medical billing summary extraction from record packets
- Mandatory attorney review and approval before any output is used
- Demand package readiness checklist tracked in Airtable
- Medical records, bills, and liability docs tracked per case
- Status tracked through every stage to completion
- Attorney assignment and deadline tracking
See what Premium unlocks
- AI generates a narrative draft from completed case data
- Injury timeline and treatment summary generated automatically
- Economic damages summary framework produced per case
- Mandatory attorney review and approval before use
- CRM pipeline with custom PI law firm stages built in
- Automated follow-up sequences by pipeline stage
- Case status tracking across the full lifecycle
- Staff task assignment and notification automation
See what Premium unlocks
- API integration between your existing CMS and our platform
- Case milestone sync, scoped to your firm's needs
- Field mapping between CMS stages and our pipeline stages
- Error alert workflow triggers when sync fails
Not sure which systems or tier your firm needs first?
Book A Free Workflow Review15 minutes. No pitch deck. You'll leave with a clear next step, even if we're not a fit.
Let's Be Clear About What Practivo AI Is Not.
- It is not a legal advice tool.
- It does not evaluate case merit, predict case value, or make legal judgments.
- It does not replace your intake staff, case managers, or attorneys.
- It is not another platform your staff has to log into, learn, and maintain alone.
- It is not built casually around case data or medical records: agreements, access controls, and approved data-handling processes come first.
- It does not file anything, contact a client, or take action on your firm's behalf without your team's review.
Practivo AI is a managed automation layer built around your existing case workflow. We build it, manage it, and keep it running so your team has fewer missed follow-ups and cleaner case communication, without taking on more software responsibility.
Built By Insiders.
Most automation tools are built for anyone, which means they're optimized for no one. Practivo is scoped, built, and managed specifically for personal injury law firms.
Done For You, Not DIY
We build it, manage it, and improve it. No tech team or learning curve required.
Built by Someone Who's Done The Work
Practivo was built by someone who has operated inside PI-adjacent case and claims environments, not learned from a case study.
Ongoing Management Included
We don't hand you a tool and walk away. Your system is monitored and improved as your business grows.
Up And Running In Four Steps.
No lengthy contracts. No IT team required. Just systems that work.
Discovery Call
We learn your current workflows, biggest bottlenecks, and where time and revenue are slipping through the cracks.
Custom System Design
We build an automation stack tailored specifically to your firm, not a generic template.
Implementation & Training
We handle the full setup and walk your team through everything so adoption is seamless from day one.
Ongoing Optimization
We monitor performance, refine your systems, and scale what's working as your business grows.
Inside The Machine.
Running a firm means solving a hundred problems before noon. I know that feeling from the inside.
Before Practivo, I spent years working alongside personal injury firms, running operations and living inside the exact problems my clients face today.
If you're here, you probably already know something needs to change. My job is to figure out exactly what that is for your business, then build it, manage it, and make sure it actually works. You handle your clients. I'll handle this.
Not Sure Where AI Fits In Your Firm?
Grab the free checklist. 30 questions, 5 minutes, instant clarity on where your biggest AI opportunities are hiding.
AI Readiness Checklist for PI Law Firms
Discover where slow intake, manual follow-up, and admin overhead are limiting your caseload and revenue.
Your Systems Should Work Harder Than Your Staff.
We make that happen.
The Old Way
- Staff manually calling every lead that comes in
- Status updates depend on someone remembering to call
- Records tracked in an inbox or a spreadsheet
- Demand packages assembled by hand, case by case
- Reviews requested only if someone remembers to ask
The Practivo Way
- AI answers every call, qualifies, and books the consultation
- Clients get an automatic update the moment a case stage changes
- Every record and bill tracked and linked to the case automatically
- Demand packages tracked start to finish, AI-assisted on Premium
- Every settled case triggers a review request automatically
Frequently Asked Questions
How is this different from a generic automation agency?
What's the difference between Base and Premium?
Do I need an IT team or any prior technical experience to get started?
How long does implementation take?
Can I start with Base and upgrade later?
How do you handle medical records and sensitive case data?
Build Your System
Book a free 30-minute workflow review. We'll identify exactly where your firm is losing time and revenue, and show you which system is worth fixing first. No pitch deck. No pressure. Just a practical conversation.
Book A Workflow ReviewWhat 800 Intake Calls Revealed About a Firm That Thought It Was Good
Kyle Wright believed his intake was dialed in, until an AI agent analyzed all 800 of his firm's January calls and delivered a report that stung. Leads lost on hold. LSAs going unmonitored. Cases walking out the door invisibly. His own words: "I couldn't believe the amount of leak that we had."
EP 418: Kyle Wright on Plugging Intake Leaks
Kyle Wright of Wisehart Wright Trial Lawyers shares what happened when an AI-powered audit exposed the gaps his firm never knew existed...and the immediate changes that followed.
- How high-performing firms find the intake leaks they didn't know existed
- Why your team can't surface what AI catches in minutes
- The real cost of leads lost before they ever reach a closer
- How Practivo's AI Intake Audit surfaces your firm's blind spots