Terms of Service

1. Acceptance of Terms & Eligibility

These Terms of Service (“Terms”, “Agreement”) constitute a legally binding contract between Practivo AI (“Practivo”, “we”, “us”, or “our”) and the business entity or individual (“Customer”, “User”, or “you”) subscribing to, accessing, or utilizing our software platform and associated services.

By accessing practivo.ai, signing up for an account, or authorizing an order form or subscription, you represent that:

• You are at least 18 years of age and hold the legal capacity to enter into binding contracts.
• If you are agreeing on behalf of an organization, company, or firm, you possess full legal authority to bind that entity to these Terms.
• Your registration and use of the platform comply with all applicable local, state, federal, and international laws.

2. Description of Services

Practivo provides an integrated suite of cloud-based business growth and automation technologies, including but not limited to:

• Customer Relationship Management (CRM): Centralized contact tracking, deal pipelines, automated task scheduling, and interaction history.
• Conversational Artificial Intelligence: Autonomous Voice AI Agents, 24/7 Web Chatbots, and automated customer qualification systems.
• Automated Communications: Automated missed-call text-back triggers, two-way SMS messaging, broadcast campaigns, and email nurturing workflows.
• Appointment Booking & Calendar Management: Self-service online scheduling, timezone synchronization, and automated appointment confirmations and reminders.
• Reputation & Review Management: Automated customer review generation, sentiment tracking, and multi-platform review monitoring.
• Websites, Landing Pages & Funnels: Conversion-optimized web hosting, landing page builders, and lead capture forms.

3. Accounts, Passwords & Security Responsibilities

To access the platform, you must register for an account and provide accurate, complete, and updated business credentials. You agree to:

• Safeguard all user login credentials, API access tokens, and administrative privileges.
• Promptly notify Practivo of any unauthorized access, security incident, or credential breach.
• Accept full responsibility for all activities, messages sent, appointments scheduled, and calls initiated under your account credentials.

4. Acceptable Use Policy & AI Safety Standards

You agree to use Practivo AI solely for lawful commercial purposes. You strictly agree NOT to:

• Transmit unsolicited bulk commercial communications (“spam”) or violate anti-spam legislation including the CAN-SPAM Act.
• Configure AI Voice Agents or Chatbots to engage in deceptive impersonation of real human individuals, law enforcement, financial institutions, or emergency services.
• Deploy AI conversational agents for predatory lending, illegal gambling, fraudulent claims, defamatory harassment, hate speech, or dissemination of malware.
• Attempt to reverse-engineer, decompile, scrape, or extract source code from the Practivo platform or its underlying algorithmic pipelines.
• Interfere with platform stability, bypass rate limits, or perform unauthorized vulnerability scanning on our servers.

5. Telecommunications, SMS (A2P 10DLC) & Call Recording

Because Practivo provides telecommunications capabilities (SMS, MMS, Voice), Customer agrees to adhere to the following mandatory carrier requirements:

• Carrier A2P 10DLC Registration: Customer must complete required brand and campaign vetting with major U.S. mobile operators (via The Campaign Registry) to ensure registered message delivery.
• Express Prior Consent: Customer warrants that all telephone numbers added to messaging campaigns have explicitly opted-in to receive automated SMS messages pursuant to TCPA guidelines.
• Mandatory Opt-Out Honoring: Customer must not circumvent or disable Practivo's automatic keyword opt-out handling (e.g. STOP, END, CANCEL, UNSUBSCRIBE).
• Call Recording Disclosures (Two-Party Consent States): Customer is solely responsible for ensuring compliance with federal and state wiretapping and recording disclosure laws by maintaining automated verbal disclosure notices when recording calls.

6. Billing, Fees, Renewals & Cancellation

Platform access is provided on a recurring subscription basis (monthly or annual).

• Automatic Recurring Billing: Subscription fees are charged in advance at the start of each billing cycle to the authorized payment method on file.
• Usage Credits (Telephony & Voice Tokens): High-volume SMS segments, telephony carrier fees, and Voice AI runtime tokens are billed based on consumption according to your plan's stated rates.
• Plan Upgrades & Downgrades: Plan upgrades take effect immediately with pro-rated billing. Downgrades take effect at the conclusion of the current prepaid billing period.
• Cancellation: You may cancel your subscription at any time through your account settings or by submitting a written request to [email protected] prior to your next renewal date.
• No Refunds: Subscription fees are non-refundable for partial months of service or unused feature quotas, except where mandated by applicable consumer law.

7. Intellectual Property & Customer Data Rights

Practivo IP: Practivo AI owns and retains all rights, title, trademarks, software code, UI interfaces, documentation, and intellectual property embodied within the platform.

8. Availability, Maintenance & Support

We strive to maintain a 99.9% platform availability uptime target. We perform routine maintenance during scheduled low-traffic windows and provide advance notice for significant updates.

Technical support is provided via email, live support tickets, and direct account manager assistance during standard operating hours (Monday - Friday, 9:00 AM - 6:00 PM Eastern Time).

9. Disclaimer of Warranties

EXCEPT AS EXPRESSLY SET FORTH HEREIN, THE PLATFORM AND ALL AI-GENERATED OUTPUTS ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT.

While our AI models are engineered for high factual precision, Customer acknowledges that probabilistic AI models may occasionally produce approximations, and Customer retains final operational responsibility for business decisions made through automated workflows.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT SHALL PRACTIVO AI, ITS FOUNDERS, OFFICERS, EMPLOYEES, OR SUPPLIERS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES (INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS INTERRUPTION) ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE PLATFORM.

PRACTIVO'S AGGREGATE LIABILITY UNDER THIS AGREEMENT SHALL IN NO EVENT EXCEED THE TOTAL FEES ACTUALLY PAID BY CUSTOMER TO PRACTIVO IN THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE CLAIM.

11. Indemnification & Dispute Resolution (Georgia, USA)

Customer agrees to defend, indemnify, and hold harmless Practivo AI against any third-party claims, damages, or liabilities arising out of Customer's breach of TCPA consent rules, sending unauthorized messaging campaigns, or violation of applicable marketing regulations.

These Terms are governed by and construed under the laws of the State of Georgia, United States, without regard to its conflict of law principles. Any legal action or proceeding arising under these Terms shall be brought exclusively in the courts located in Fulton County, Georgia.

12. Modifications to Terms & Contact Information

We may update these Terms periodically to reflect product evolutions, regulatory changes, or carrier requirements. We will provide prominent notice of material modifications via email or in-app announcement at least 30 days prior to their effective date.