Email & SMS Marketing Automation | Practivo
Email & SMS Marketing Automation

The Right Message, Right on Time

Keep leads and customers engaged without sending every message by hand. Practivo combines email, SMS, customer data, and automation so each person receives relevant communication based on what they do next.

Automated Journey

Active

New Lead

Enters your funnel

Email Sent

Welcome Email

Day 0

SMS Sent

Check-in SMS

Day 1

Wait

Wait 2 days

Day 3

Apply Tag

Move to Nurture

Day 3

Journey Performance

3,246

Emails Sent

1,892

SMS Sent

842

Leads Engaged

28%

Reply Rate

Engagement Over Time

Email Campaigns

Create, automate, and personalize emails that get opened and get results.

SMS Conversations

Reach customers instantly with two-way SMS that builds real connections.

Auto Follow-Up

Smart follow-ups that happen automatically—so no lead or opportunity is missed.

One Customer View

All customer interactions in one place for better context and stronger relationships.

What's Included

Everything You Need, Connected in Practivo

Purpose-built tools that work with the same customer records, communication, and automation system.

Email Campaign Builder

Create branded broadcasts and automated emails for leads, customers, and specific segments.

Two-Way SMS

Send timely texts and keep replies in the same customer conversation history.

Smart Segmentation

Target contacts by activity, interests, tags, pipeline stage, appointments, or past purchases.

Behavior-Based Journeys

Continue, pause, or change the sequence based on opens, clicks, replies, and customer actions.

Personalized Messaging

Use customer details and context to make communication feel relevant rather than generic.

Campaign Reporting

Track delivery, engagement, replies, and outcomes without switching between separate tools.

Connected Campaigns

One Journey Across Email and Text

Start with the customer action, send through the best channel, and continue based on engagement. Every message and response stays connected to the CRM.

Less friction for customers. Less manual work for your team.

How It Works

A Clear Path From Trigger to Outcome

1

Choose the Audience

Select the contacts, behavior, or event that starts the communication.

2

Build the Message

Create the email, text, or connected sequence in your brand voice.

3

Automate the Timing

Practivo sends each message at the right point in the customer journey.

4

Learn and Improve

Engagement and replies flow back into the CRM for clear reporting and next steps.

Business Impact

Built to Make Your Business More Responsive

Stay Consistently Visible

Keep communication going even when your team is busy serving customers.

Send More Relevant Messages

Use real customer activity to guide what each person receives next.

Turn Engagement Into Action

Connect campaigns directly to replies, bookings, pipeline movement, and repeat business.

Built for Your Industry

Flexible Enough for How You Work

We configure Practivo around your services, customers, terminology, and day-to-day process.

Home Services

Healthcare & Wellness

Legal Services

Real Estate

Financial & Professional

Beauty, Fitness & Personal Care

Education & Coaching

Marketing Agencies

Whether your business serves homeowners, professionals, patients, students, clients, members, or customers, Practivo adapts to your business model and supports the way your organization grows.

FAQ

Questions About Email & SMS Marketing Automation

Can I send both email and SMS from one campaign?

Yes. Journeys can use email, SMS, or both based on timing, customer preference, and response.

Can messages be personalized?

Yes. Messages can include customer details and branch based on tags, activity, pipeline stage, appointments, and other CRM data.

Can customers reply to text messages?

Yes. Replies flow into the shared conversation inbox and contact record so your team can continue naturally.

Can I schedule one-time campaigns?

Yes. You can schedule broadcasts for announcements, promotions, reminders, and newsletters in addition to automated journeys.

How are opt-outs handled?

Email unsubscribe and SMS opt-out controls are supported so communication preferences stay attached to the contact.

Can I track campaign results?

Yes. Delivery, opens, clicks, replies, and downstream customer activity can be reviewed from the connected platform.

Let's Set It Up

Ready to Put Your Follow-Up on Autopilot?

Book a free strategy session and we will map an email and SMS journey around your leads, customers, and growth goals.

Free consultation - No obligation - 30 minutes